Jay Younger

Jay YoungerSpeaker abstract

"Membership at the Crossroads"
What does the future hold for association membership? While a compelling conversation starter, our tendency to seek one "answer" to this question can distract association leaders from the business of creating a sustainable future for their own organizations. As our members face new challenges and opportunities, association leaders must consider a range of scenarios that will influence their membership models in the future. Jay will present research findings and market intelligence that will help participants understand the factors and trends that will influence our memberships over the next decade so that our societies can maximize their opportunities for membership success.

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Biography

Areas of expertise: Group facilitation, association governance, strategic planning, brand development and membership.

During his 12 years at McKinley, Jay Younger has successfully managed hundreds of projects, with a particular focus on association strategy, governance, membership, organizational development, and branding. Jay is an ASAE Fellow, and served on its Membership Section Council from 1999-2005, with a stint as chair in 2004-2005.

Jay is a frequent presenter, author and contributor to a wide range of industry events and publications. A native Washingtonian, Jay holds a B.A. in English from Duke University.