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Office Pools: A Good Bet?

Marketing Researchers Find Betting on Sports and Reality TV Spoils the Fun

November 1, 2008

Marketing researchers have found that making wagers on sports and reality television spoils the enjoyment of the event because people fear losing their bets. In a five year study, participants were asked to view a reality show with or without placing a bet. They were then asked to rate their enjoyment. Researchers found that the people who made a prediction tended to enjoy watching the shows less than the people who didn't make a prediction.

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BACKGROUND: The researchers were inspired by their own experience participating in a pool betting on the winner of the CBS television show Survivor. They were surprised when it seemed that people experienced more stress when they predicted the outcome of a contest. Intrigued, the researchers designed an experiment to test if this observation held up in a controlled setting. One group of participants was asked to predict the outcome of television shows and marble games, while the other group was asked to refrain and simply observe. Researchers then compared the two groups' enjoyment of the contests.

THE MATH OF FILLING OUT BETTING POOL FORMS: Combinatorics is a branch of mathematics concerned with counting individual objects, particularly units of a finite set, like a collection of marbles stored in a small pouch. Once primarily a mathematical curiosity, it is vital to many areas of modern technology. For example, it is a useful tool in determining probabilities and the number of structures possessing certain properties as applied to telephone (fiber optic) networks and computers. It can also be used to analyze industrial process schedules, electrical networks, and economics.

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On The Web: Office pool thrills quickly turn into game of regret: study

To Go Inside This Science:
Naomi Mandel
Marketing
Arizona State Univ.
Tempe, AZ
(480)727-7274
Naomi.Mandel@asu.edu