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Perception Problems

Food Psychologists Discover That Perception May Be Sabotaging Your Diet

January 1, 2004

Food psychologists have found that the shape of your cup, plate, or even the food you eat can influence how much you drink and eat. People who drank from the short, wide glass thought that they were drinking less than the people who drank from the tall, thin glass, but really the opposite was true.

How does size deceive?

Science behind the news is funded by a generous grant from the NSF

The question of how shape affects our perception of size has long intrigued psychologists. Young children in particular tend to fixate on the vertical dimension leading them to conclude, for example, that a tall glass holds more water than a short glass regardless of the glass diameter. Although we learn to judge volume better as we age, even adults can be fooled into misjudging relative proportions of different shapes.

Part of the problem stems from the fact that the question of size can be ambiguous in a three-dimensional world. In comparing the lengths of one-dimensional objects, such as bits of string, it's clear that a two-foot long piece is twice as "big" as a one-foot piece, and would weigh twice as much.

For two-dimensional objects, things get a bit trickier. A one-foot tall square has a surface area of one square foot. A two-foot tall square has a surface area of four square feet, four times larger than the small square.

The difference is even more dramatic for three-dimensional objects. A one-foot tall cube has a volume of one cubic foot, but a two-foot tall cube has a volume of eight cubic feet. Although the larger cube is only twice as tall, it is effectively eight times as the size of the smaller cube.

The same is true of more complicated three-dimensional objects, including people. A three-foot tall child might weigh 35 pounds, but a six-foot tall man could weigh 200 pounds or more. Although the man is twice as large, from the perspective of his height, he is nearly six times heavier.

But why is a person different from a cube? That is, why is a six-foot tall man not eight times heavier than a three-foot tall child? Because our bodies change proportions as we grow. An adult is not simply a magnified version of a child, as you can see from the images below. The relationship between height and volume is more complex -- and can be more deceptive.


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Did you know?...

The relationship between height and volume in humans and animals is an example of biological scaling, i.e., it is a relationship that changes with a creature's size. Heart beat rates also scale with size. Here are the heart rates of some big and small animals in beats per minute (BPM):

  • Whale: 20 BPM
  • Horse: 45 BPM
  • Human: 70 BPM
  • Cat: 150 BPM
  • Hamster 330 BPM
  • Shrew 600 BPM

(Source: PhysicsCentral.org)

More information on this story

Martha J. Heil
mheil@aip.org
American Institute of Physics
Tel: 301-209-3088


© 2011 American Institute of Physics