MELVILLE, NY (July 8, 2010) — Medical Physics, a journal from the American Association of Physicists in Medicine (AAPM), went live today on Scitation C³, the next-generation hosting platform of the American Institute of Physics (AIP) (www.aip.org). This move is the first in a projected plan by AIP to migrate all its publishing partner journals to Scitation C³ by year's end. AIP made significant upgrades to the platform this year, particularly by incorporating MarkLogic Server and a Polopoly web content management system, which provide users with an XML-enabled functionality that significantly reduces discovery and reading time.
"This exciting initiative significantly adds value to AIP's strategic partnership with AAPM," said Robert Harington, Publisher, AIP Partnerships. "The migration of Medical Physics onto AIP's Scitation C³ platform will enable us to provide AAPM's diverse constituency of authors, readers and members with leading-edge functionality and innovative features to deliver a creative and flexible user experience."
The new Medical Physics homepage includes a "Just Published" RSS feed and "Editor's Picks" articles, while abstracts include links for "Related Content" and access to article objects (figures, tables, multimedia, etc.). Members and subscribers who log in encounter added tools for article objects, including the ability to export figures to PowerPoint. Mobile phone users are automatically redirected to the streamlined mobile version of the site.
"We're very pleased that the migration of Medical Physics has given the journal a fresh new look and brought Scitation C³'s innovative features and tools to our members and subscribers," said Penny Slattery, AAPM's Journal Manager. "AIP has long proven to be an excellent partner on numerous projects. They designed the new Medical Physics pages to our specifications and showing a great awareness for how we need to present our content to subscribers."