Melville, NY, September 22, 2011 — The American Institute of Physics (AIP) announces the hiring of Adriana Acosta as chief marketing and sales officer (CMSO) for its publishing division. Acosta will join AIP Publishing’s leadership team to further strengthen the Institute’s position as an innovative global leader in science, technology, and math (STM) publishing.
Deep international business experience, great customer knowledge, and clear appreciation of the publishing industry make Acosta an ideal match for AIP’s publishing program. Acosta comes to AIP from the Economist Intelligence Unit, where she directed the sales operation for the Americas. Prior to that, Acosta held various leadership positions with Elsevier, where she developed cohesive sales and marketing strategies for a host of products valued by the scholarly publishing community.
As CMSO, Acosta will carry out AIP Publishing’s commercial strategy worldwide and develop effective channel strategies for each market segment and product type. “The addition of Acosta to our management team will enable us to deepen our connections within the scientific community and to broaden our reach into new markets,” says John Haynes, vice president for publishing. “We are pleased to have her on board.”
American Institute of Physics