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AIP Partners with DeepDyve on Article Rental Pilot Program

Scientific publisher embraces innovative business model

Melville, NY, March 23, 2010 — The American Institute of Physics (AIP) (www.aip.org) announced today the launch of a pilot program that allows individuals to "rent" single articles for a 24-hour period for just $0.99. The service, created by DeepDyve, allows users to read, but not download or print, the full text of an article. Called by some "Netflix for researchers," the service gives corporations and institutions with more specialized collections affordable access to seminal AIP journal content. AIP will be offering their new article rental service on an experimental basis until the end of September, 2010.

"We're constantly looking for new business models and new distribution channels that will allow us to get our content into the hands of a wider and more diverse audience," said Terry Hulbert, AIP's Director, Business Development. "DeepDyve's service is an intriguing and new way for a potentially new market to see our journals content. There has been much talk of whether this business model might change the landscape of STM article purchasing. This pilot project is an experiment while we gather data to form the basis for our long-term decision."

The new AIP service offers users a broad range of helpful features, including persistent searches, e-mail and RSS alerts, and the ability to bookmark articles. DeepDyve's KeyPhraseTM search technology-where returned results are based on the relevance of the full text, not popularity-delivers additional value for the reader.

"As one of the premier scholarly publishers, AIP will be a highly valued source of authoritative content to DeepDyve's growing base of subscribers," said DeepDyve CEO William Park. "We are very excited to partner with AIP to serve its large audience of non-institutional end users who traditionally did not have easy or affordable access to such important sources of scholarly information."

About the American Institute of Physics
The American Institute of Physics is a federation of 10 physical science societies representing more than 135,000 scientists, engineers, and educators and is one of the world's largest publishers of scientific information in the physical sciences. AIP is a leader in the field of electronic publishing of scholarly journals. It publishes 12 journals (some of which are the most highly cited in their respective fields), two magazines, including its flagship publication Physics Today; and the AIP Conference Proceedings series. Its online publishing platform Scitation hosts nearly two million articles from more than 185 scholarly journals and other publications of 28 learned society publishers.

About DeepDyve
DeepDyve was founded in 2005 by scientists who shared the vision of simplifying the research process. Through direct collaboration with the industry's most prominent and well respected publishers, the company now offers the world's largest online rental service for scientific, technical and medical research with more than 30 million articles from thousands of authoritative journals. DeepDyve is headquartered in Sunnyvale, California with offices in Shanghai, China. The company is privately held and backed by high-profile angel investors.

For more information:
Terry Hulbert
Phone: +1 516-576-2214
Email: