AIP Appoints New Chief Marketing and Sales Officer

Adriana Acosta brings extensive international experience to AIP

Melville, NY, September 22, 2011 — The American Institute of Physics (AIP) announces the hiring of Adriana Acosta as chief marketing and sales officer (CMSO) for its publishing division. Acosta will join AIP Publishing’s leadership team to further strengthen the Institute’s position as an innovative global leader in science, technology, and math (STM) publishing.

Deep international business experience, great customer knowledge, and clear appreciation of the publishing industry make Acosta an ideal match for AIP’s publishing program. Acosta comes to AIP from the Economist Intelligence Unit, where she directed the sales operation for the Americas. Prior to that, Acosta held various leadership positions with Elsevier, where she developed cohesive sales and marketing strategies for a host of products valued by the scholarly publishing community.

As CMSO, Acosta will carry out AIP Publishing’s commercial strategy worldwide and develop effective channel strategies for each market segment and product type. “The addition of Acosta to our management team will enable us to deepen our connections within the scientific community and to broaden our reach into new markets,” says John Haynes, vice president for publishing. “We are pleased to have her on board.”

About American Institute of Physics
The American Institute of Physics is an organization of 10 physical science societies, representing more than 135,000 scientists, engineers, and educators and is one of the world's largest publishers of scientific information in physics. AIP pursues innovation in electronic publishing of scholarly journals and offers full-solution publishing services for its Member Societies. AIP publishes 13 journals; two magazines, including its flagship publication Physics Today; and the AIP Conference Proceedings series. AIP also delivers valuable resources and expertise in education and student services, science communication, government relations, career services for science and engineering professionals, statistical research, industrial outreach, and the history of physics and other sciences.

For more information, please contact:
Lori Carlin
Director, Fulfillment & Marketing
American Institute of Physics
Email: lscarlin@aip.org
Phone: +1 516-576-2279