| Print Rate Card and
Specs |
|
General
Advertising Rates
The following advertising
rates are effective with the January 2000 issue.
| |
1x
|
6x
|
12x
|
24x
|
36x
|
| Full Page
|
$6,665
|
$6,335
|
$6,135
|
$5,995
|
$5,865
|
| 2/3 Page
|
$5,085
|
$4,830
|
$4,680
|
$4,575
|
$4,475
|
| 1/2 Island
|
$4,615
|
$4,385
|
$4,245
|
$4,155
|
$4,060
|
| 1/2 Page
|
$4,195
|
$3,985
|
$3,860
|
$3,775
|
$3,695
|
| 1/3 Page
|
$2,785
|
$2,645
|
$2,565
|
$2,505
|
$2,450
|
| 1/4 Page
|
$2,255
|
$2,145
|
$2,075
|
$2,030
|
$1,985
|
| 1/6 Page
|
$1,720
|
$1,635
|
$1,585
|
$1,550
|
$1,515
|
Buyers' Guide
2000
(Supplement to August
issue)
| |
1x
|
6x
|
12x
|
24x
|
36x
|
| Full Page
|
$6,765
|
$6,430
|
$6,225
|
$6,090
|
$5,995
|
| 2/3 Page
|
$5,490
|
$5,215
|
$5,050
|
$4,940
|
$4,830
|
| 1/2 Island
|
$5,105
|
$4,850
|
$4,695
|
$4,595
|
$4,495
|
| 1/2 Page
|
$4,640
|
$4,405
|
$4,270
|
$4,175
|
$4,085
|
| 1/3 Page
|
$3,260
|
$3,095
|
$3,000
|
$2,935
|
$2,870
|
| 1/4 Page
|
$2,880
|
$2,735
|
$2,650
|
$2,595
|
$2,535
|
| 1/6 Page
|
$1,885
|
$1,795
|
$1,735
|
$1,700
|
$1,660
|
Color Rates
Additional
cost to black & white general advertising rates.
|
| |
Per
Page* |
Per
Spread |
| Standard 2-Color
|
$600
|
$1,000
|
| Matched PMS
color |
$800
|
$1,200
|
Four color
process
* per page or fraction
|
$1,250
|
$1,850
|
| Five
Color |
$1,400 |
$2,200
|
Cover Rates
Cover charges are available in the Worldwide
Edition only and are reserved for four-color advertisers.
Cover positions require a 6-page minimum contract and a 90-day
notice of cancellation
|
| |
6x
|
12x
|
| Cover 2 (inside
front) |
$9,215
|
$8,820
|
| Cover 3 (inside
back) |
$8,830
|
$8,455
|
| Cover 4 (outside
back) |
$9,600
|
$9,185
|
The publisher reserves the right to
select ad location unless the advertiser pays a 10% premium on space. Positions
on pages 1, 2, 3, and opposite Table of Contents, opposite Physics Update,
and opposite Letters require a 6-page minimum contract.
Inserts are charged
at the regular black & white earned space rates, plus a handling & binding
charge of $500 (this production charge is non-commissionable).
Multi-page inserts receive additional discounts:
- 4 pages less 20%
- 6 pages less 30%
- 8 pages less 40%
For information on
insert sizes and specifications, contact the advertising department at
(800)247-2242 or (516) 576-2440.
| Bleed
Charges - There
is no extra charge for bleed. |
| Mechanical
Requirements - Publication Trim Size: 8" x 10 1/2" |
| Space
Unit |
Width |
Depth |
| Spread
(non-bleed) |
14 3/4" |
9 1/4" |
| Spread
(bleed) |
16 1/4" |
10 3/4" |
| Full
Page (non-bleed) |
6 7/8" |
9 3/4" |
| Full
Page (bleed) |
8 1/4" |
10 3/4" |
| 2/3
page |
4 9/16" |
9 3/4" |
|
1/2 page (island) |
4 9/16" |
7 1/4" |
| 1/2
page (horizontal) |
6 7/8" |
4 3/4" |
| 1/2
page (vertical) |
3 1/4" |
9 3/4" |
| 1/3
page (square) |
4 9/16" |
4 3/4" |
| 1/3
page (vertical) |
2 3/16" |
9 3/4" |
| 1/4
page |
3 1/4" |
4 3/4" |
| 1/6
page |
2 3/16" |
4 3/4" |
Bleed Sizes: Allow 1/8" trim at top, foot, outside,
and 1/8" in the gutter. Keep live and reading material 1/2"
from gutter and 1/4" from three outer edges. Note: there
is no extra charge for bleed.
|
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©
1999 American Institute of Physics
|
