| Online Advertising
Rates and Specs |
|
Physics Today
offers three online advertising options:
Direct
Links
With each issue of Physics Today Online, the list of advertisers
from the print version is posted online, off the top page under "Vendor
Links." You may link your company name on this list directly to
your corporate web site on a quarterly basis.
Info
Links
This option allows you to link a full-screen ad (HTML or PDF file; see
specifications below) to your Direct Link. This online ad (HTML files)
can be embedded with hyperlinks to direct users to specific areas on
your web site.
Banner
Advertising
Full-size banner ads are available from the top page and several intermediate
pages of Physics Today Online.
Online Ad Rates
| |
1 Quarter |
2 Quarters |
3
Quarters |
4 Quarters |
| Direct
Link |
$800 |
$760 |
$735 |
$705 |
| Info
Link |
$1500 |
$1425 |
$1380 |
$1320 |
| Banner |
$3000 |
$2850 |
$2760 |
$2640 |
|
|
Online Ad Ad Specs
Note:
HTML and image file(s) to be installed on AIP server. When naming
files, please use some form of your company name to keep the file
name unique. This will prevent duplication of file names between
companies.
1. Banner
ads: Images must be supplied in .gif or .jpg format. Images
must be limited to 256 colors at 468 X 60 pixels.
2. Info
links: See tables below
| Option
1: Advertiser supplies HTML and image file(s) |
| Page
width |
Maximum
of 620 pixels |
| File(s)
size |
Maximum
of 150 Kbytes (including images) |
| Images
|
GIF (.gif)
or JPEG (.jpeg) format |
| Fee |
None |
|
Option
2: Advertiser supplies word processing and image file(s)
|
| Format |
Word,
WordPerfect, ASCII (plain text) |
| File(s)
size |
Maximum
of 150 Kbytes (including images) |
| Images
|
GIF
(.gif) or JPEG (.jpeg) format |
| Fee |
$100
per HTML page with supplied image files; additional $110 per
image file produced from artwork. Includes installation fee. |
| Option
3: Advertiser supplies hard copy pages and artwork.
|
Although
this is not preferred, we can accept a hard copy of the ad if
the above formats are not available. This copy must be of high
quality, e.g., Iris, MatchPrint, etc. Laser prints cannot be
accepted.
Fee: $150 per HTML page; additional $110 per image file
produced from artwork; includes installation fee).
|
|
PDF (Portable
Document Format) or PostScript file to be installed on AIP server
|
| Page
width |
Maximum
of 620 pixels |
| Page
height |
Maximum
of 960 pixels |
| File
size |
Maximum
of 150 Kbytes (including images) |
| Fee |
PDF
file provided by advertiser |
$50
installation fee |
| PostScript
file provided by advertiser |
$100
installation fee; includes distillation processing |
|
JPEG
or TIFF file to be installed on AIP server |
| Page
width |
Maximum
of 620 pixels |
| Page
height |
Maximum
of 960 pixels |
| File
size |
Maximum
of 150 Kbytes
Color or B/W accepted
72 dpi accepted |
| Fees |
JPEG
file provided by advertiser |
$50
installation fee |
| TIFF
file provided by advertiser |
$100
installation fee; includes conversion to JPEG format |
| Additional
graphics editing |
$55
per hour |
|
For further info
on rates or specifications contact the Advertising Department at (800)
247-2242 or (516) 576-2434.
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©
1999 American Institute of Physics
|
