Golf Phyiscs (Sfx: golf playing ) Rugge: "The game of golf has really been around since the 15th century probably something in that area, it has been a sport where people have constantly fiddled with the equipment for those 5 hundred years." DICK RUGGE IS CONTINUING THE TRADITION. HE'S A PRODUCT DEVELOPER AT TAYLOR MADE GOLF WHERE THEY'VE RECENTLY DESIGNED A GOLF CLUB WITH A NEW LOOK. THEIR BUBBLE SHAFT GOLF CLUB FLARES OUT INTO A BUBBLE JUST BELOW THE GRIP. AND THIS MOVES WEIGHT FROM THE END OF THE CLUB CLOSER TO THE MIDDLE. Rugge: "the bubble shaft theory was founded perfectly in physics" RUGGE SAYS THAT A GOLF CLUB HAS TO ROTATE QUICKLY AND EASILY AND THAT EXTRA BUBBLE ON THE SHAFT HELPS. Rugge: "if you want to make something rotate easier you reduce something called the moment of inertia. . .the moment of inertia, is very simply the measurement of a bodies resistance to twisting and the example I like to give is a figure skater when they're doing their high speed spins . . . they bring their arms into their body their body rotates much much much faster almost a blur on the ice.and that's because they're suddenly reduced their moment of inertia allowing thei rbody to rotate much faster so we looked at the same thing with a golf club." MOVING THE WEIGHT IN FROM THE END OF THE GOLF CLUB TO THE MIDDLE REDUCES THE CLUB'S MOMENT OF INERTIA MUCH THE WAY A SKATER PULLING HER ARMS INTO HER OWN CENTER DOES--AND THAT MEANS AN EASY SWINGING CLUB. (SFX, golf hit here) RUGGE SAYS THAT THE CLUB HAS MET WITH RAVE REVIEWS BUT NOT JUST BECAUSE IT FOLLOWS A NEAT EQUATION. Rugge: "It depends on a lot of very subjective items, which are not easily put into a formula and put into a test tube if we could do that it would be much easier but . . . There is some art still inolved in our product. "