Free PT content entices readers

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16 December 2013

PT FacebookPhysics  Today recently joined AIP  Publishing in an initiative that made all AIP's magazine and journal content  freely accessible for a limited period. To promote the initiative, Physics  Today's online team posted a total of 11 broadly appealing articles to the  magazine's Facebook page.   The  team also sent an email to all the magazine's registered web users that  contained links to seven carefully chosen archival articles. The two promotions  were a success. Together, they induced more than 24,000 people to click through  to an article.