Physics Today recently joined AIP Publishing in an initiative that made all AIP's magazine and journal content freely accessible for a limited period. To promote the initiative, Physics Today's online team posted a total of 11 broadly appealing articles to the magazine's Facebook page. The team also sent an email to all the magazine's registered web users that contained links to seven carefully chosen archival articles. The two promotions were a success. Together, they induced more than 24,000 people to click through to an article.
