Human Factors: A branch of science investigating how humans interact with parts of a system such as a car dashboard or cellphone touchscreen, and which applies its knowledge to improve their design in order to maximize both human well-being and overall system performance.
Cognition: The mental processes of attention, remembering, creating and comprehending language, solving problems and decision making.
For the UNESCO section chief, “striking a balance between global coherence and respect for national ownership and cultural diversity is both essential and complex.”